Professional firms struggle to measure value of AI spending, Intapp says
INTA•Intapp says professional services firms face scrutiny over AI spending as business benefits remain unclear and buyers shift toward measurable outcomes.
1. Focus on measurable outcomes
Intapp’s analysis says professional services firms are questioning AI costs, operational improvements and accountability as they assess the value of their spending. It says individual productivity gains do not necessarily improve firm performance and that investment decisions should prioritize firmwide outcomes over individual convenience.
