PSQ Holdings agrees to sell EveryLife to FreeHold Brands for $5.5 million cash
PSQH•Deal timing and rationale
The deal is expected to close by Sept. 30, 2026, subject to customary closing conditions.
The transaction is aimed at exiting direct-to-consumer commerce and sharpening PSQ’s focus on payments and financial infrastructure.
PSQ Holdings sells EveryLife brand
PSQ Holdings agreed to sell its EveryLife diaper and baby products brand to FreeHold Brands for $5.5 million in cash.
