PSQ Holdings completes sale of EveryLife to FreeHold Brands
PSQH•PSQ Holdings completed the sale of EveryLife to FreeHold Brands for $5.5 million, subject to customary adjustments. The consideration includes $1 million in cash and a $4.5 million promissory note secured by EveryLife’s assets.
1. Sale terms
PSQ Holdings completed the sale of its direct-to-consumer baby products business EveryLife to FreeHold Brands for $5.5 million, subject to customary adjustments. The consideration comprised $1 million in cash paid at closing and a $4.5 million promissory note secured by EveryLife’s assets.
2. Business focus
The sale completes a 12-month refocusing effort, leaving PSQ Holdings operating exclusively in payments and consumer financing. The company said proceeds will strengthen its balance sheet and fund growth initiatives across its fintech businesses.
