PubMatic partners with RunnTV to expand streaming ad access in India
PUBM•PubMatic partnered with India's RunnTV to add more than 90 free ad-supported streaming channels, reaching a reported audience across more than 12 million monthly active devices, to its platform. Inventory is available immediately for targeting through existing demand-side platforms or direct activation.
1. Streaming inventory access
PubMatic partnered with India's RunnTV to bring its free ad-supported streaming television inventory to PubMatic's unified platform. The inventory includes more than 90 channels and reaches a reported audience across more than 12 million monthly active devices; buyers can target individual channels or specific audiences through existing demand-side platforms or direct activation.
