Pull-Ups Debuts Learning Layer Technology to Let Toddlers Feel Wet Before Drying
Pull-Ups has launched Learning Layer technology in its training pants to briefly hold fluid so toddlers can feel wet before garments absorb moisture. The new pants, featuring re-fastenable sides and Disney graphics that fade when wet, are being marketed with Kylie Kelce and sold nationwide at Target, Walmart and Amazon.
1. Introduction of Learning Layer Technology
Pull-Ups has introduced its Learning Layer technology, designed to support toddlers in recognizing wetness during potty training by momentarily holding fluid against the skin. This innovation aims to bridge the gap between sensation and absorption, enhancing learning without sacrificing the protection families rely on.
2. Product Features and Benefits
Beyond the Learning Layer, the training pants retain re-fastenable sides for easy changes and include Disney graphics that fade when wet to motivate little ones. The design remains dermatologist-tested and safe for sensitive skin, combining educational feedback with trusted leak protection.
3. Marketing and Distribution Strategy
The launch is backed by parenting influencer Kylie Kelce, who will showcase real potty training moments and emphasize the technology’s learning benefits. Pull-Ups with Learning Layer are available now at major retailers including Target, Walmart and Amazon, expanding the brand’s presence in the training pant category.