Purple Innovation Guides $500M-$520M 2026 Revenue After Q4 $140.7M Sales Beat
Purple Innovation reported Q4 revenue of $140.7 million, beating forecasts, with a GAAP loss of $3.2 million (3 cents/share) and an adjusted loss of 2 cents. It guided 2026 revenue of $500 million to $520 million, projected Q1 revenue of $100 million to $105 million and wholesale growth of 39.8%.
1. Q4 Financial Results
Purple Innovation posted Q4 revenue of $140.7 million, surpassing the $139.2 million consensus, with a GAAP loss of $3.2 million (3 cents per share) and an adjusted loss of 2 cents, outpacing analyst estimates.
2. 2026 Guidance and Q1 Outlook
The company projects Q1 2026 revenue of $100 million to $105 million with an adjusted EBITDA loss, and full-year revenue between $500 million and $520 million, while targeting positive free cash flow for the year.
3. Wholesale and Margin Expansion
Wholesale revenue jumped 39.8% thanks to expanded partnerships with Mattress Firm and Costco; management forecasts $30 million to $50 million in incremental revenue driving $20 million to $30 million EBITDA improvement and a 30% flow-through margin.
4. Channel and Store Performance
The Amazon channel outperforms direct e-commerce due to differentiated assortment; showrooms see profitability gains from positive product mix and labor discipline, with plans to improve margins across remaining store locations.