Quad partners with Chedraui USA to deploy in-store digital screens in 25 Smart & Final locations in California
QUAD•Quad expands retail media network with Chedraui USA
Quad/Graphics entered a partnership with Chedraui USA to expand its In-Store Connect retail media network.
Digital in-store screens will be deployed across 25 Smart & Final stores in California this fall.
The rollout adds a point-of-purchase channel for consumer packaged goods brands, extending Quad’s existing Smart & Final print support.
Quad will provide an integrated offering covering content, technology, production, measurement capabilities, and in-store execution.
