Quad study finds 75% of Americans see simpler tech use as lifestyle upgrade
QUAD•A Harris Poll study published by Quad/Graphics found 75% of Americans view simpler technology use as a lifestyle upgrade. It also found that 64% would pay a premium for products guaranteed to be human-designed or handcrafted.
1. Survey findings
The study found that 49% of Gen Z respondents feel drained by social scrolling, while 82% reported improved mental health from taking breaks from social media. It also found that 84% of Americans prefer owning physical items to digital ones, 68% collect at least one type of physical item, 68% say print can drive website purchases, and 72% say mail or catalogs can prompt store visits.
