Quadrant’s F1 Karting Video Draws Over Four Million Views, 18.5M Impressions
Quadrant’s “F1 Drivers Race Oldest to Newest Karts” video starring Carlos Sainz Jr. and Lando Norris generated over four million views (one million in 24 hours) and 18.5 million social impressions. The campaign drove 1.92 million engagements, about 15,000 new followers and a record 901,000-like selfie post.
1. Record Engagement Metrics
Quadrant’s YouTube video amassed over four million views with the first million hitting within 24 hours, marking its fastest growth to date. The supporting social campaign generated 18.5 million impressions, 1.92 million engagements and attracted roughly 15,000 new followers across platforms.
2. Video Concept and Performance
Titled “F1 Drivers Race Oldest to Newest Karts,” the video features Lando Norris setting the day’s fastest lap at 40.9 seconds in his 2026 LN Kart, narrowly beating Carlos Sainz Jr.’s 41.4-second effort in his CS55 kart. It commemorates karting’s 100th anniversary by showcasing vehicles from a 1959 Twin Villiers kart to a 1979 DAP Ayrton Senna replica.
3. Strategic Growth and Acquisitions
This content success follows SEGG Media’s $61 million acquisition of Veloce Media Group in 2025, which added Quadrant to its portfolio. Quadrant has since expanded revenue streams across motorsport, content and lifestyle, securing blue-chip partnerships with Hilton, the LEGO Group, Visa and EA.
4. Future Content Plans
Building on this momentum, Quadrant is developing additional premium content featuring top-tier talent, including further Formula 1 driver collaborations scheduled for release soon.