Quad’s Rise Wins Media AOR for Gorilla Glue and O’Keeffe’s, Reaching 97% of U.S. Adults
Quad’s Rise agency wins media agency of record role for The Gorilla Glue Company and O’Keeffe’s, consolidating media planning, buying and measurement under Quad’s network following Betty’s creative selection in 2025. Rise will leverage Quad’s data stack reaching nearly 97% of U.S. adults and CORE AI platform for optimized campaigns.
1. Gorilla Glue Media AOR Appointment
Quad’s Rise agency has been appointed as media agency of record for The Gorilla Glue Company and its O’Keeffe’s skincare brand, marking the second Quad agency partnership following Betty’s creative selection in 2025.
2. Rise’s Media Capabilities and Technology
Rise will handle media planning, buying and measurement using Quad’s proprietary data stack that reaches nearly 97% of U.S. adults, and the CORE platform with over 100 integrations, AI-powered optimization, and automated reporting.
3. Strategic Impact on Quad’s Business
Consolidating media and creative under Quad streamlines execution and positions Quad to deepen its marketing services, potentially enhancing revenue and client retention through integrated campaigns that connect with DIYers and professionals at scale.