Radial survey shows 70% of US holiday shoppers trade 5% discount for guaranteed delivery - XLY News | RalliesRadial survey shows 70% of US holiday shoppers trade 5% discount for guaranteed delivery
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XLY• Survey findings on holiday shipping preferences
- Radial's peak-season survey found 70% of US shoppers would trade a 5% discount for guaranteed delivery on a set date.
- Delivery speed remained a key purchase driver, with 78% prioritizing faster shipping when price and availability are equal.
- Discounts still pulled demand forward: 59% would shop earlier for promotions; 38% for guaranteed pre-holiday delivery.
- Fulfillment claims face skepticism; 67% trust promised delivery-by dates, while shoppers seek money-back guarantees or frequent tracking updates.
- Visibility gaps can divert spend; 28% would buy a backup from marketplaces if tracking updates stall, the survey showed.
