Real Brokerage to Buy RE/MAX for $880 Million, Enhancing AI Platform
Real Brokerage Inc. agreed to acquire RE/MAX Holdings for $880 million, combining its AI-driven platform with the established international brokerage brand. The transaction, slated to close in the second half of 2026 pending approvals, follows Real’s Rochester growth where its agent count rose to 25 compared with RE/MAX’s local 80.
1. Deal Structure and Timeline
Real Brokerage Inc. agreed to acquire RE/MAX Holdings in an $880 million transaction expected to close in the second half of 2026 pending regulatory approvals and shareholder votes. The all-cash deal aims to merge Real’s technology-driven brokerage model with RE/MAX’s global franchise network.
2. Strategic Technology Integration
RE/MAX Holdings CEO Erik Carlson highlighted that Real’s differentiated AI platform will enhance agent choice, productivity and support across the franchise system. Veteran brokers such as Pete Dokken have recently migrated to Real Brokerage, underscoring the appeal of advanced technology in residential real estate.
3. Rochester Market Impact
In Rochester, RE/MAX maintains about 80 Realtors at its flagship office on 26th St. NW, while Real Brokerage’s local agent count has grown to 25 since its 2014 founding. Leadership anticipates minimal disruption for clients and agents and plans to maintain existing service commitments during integration.