RealReal 2026 Resale Report shows 93% of Americans shop online for secondhand items
REAL•Search trends point to continued growth in resale interest
Vintage demand rose 432% since 2020; decade-specific saved searches increased 135% year over year, led by 2000s fashion.
Saved searches jumped 136% for Alaïa, 96% for Miu Miu, 88% for Loewe; searches tied to Matthieu Blazy rose 10,967%.
Secondhand online shopping reached 93% of Americans, pointing to expanding addressable demand for resale platforms.
Resale report highlights mainstream secondhand luxury demand
The RealReal published its 2026 Resale Report, flagging secondhand luxury as a mainstream shopping channel in the U.S.
Report data covers 15 years, more than 50 million items sold, 44 million members, tracking demand signals from searches to transactions.
