Realtor.com Launches Market Clock Showing 60%+ U.S. Markets Tilting Buyer-Friendly
News Corp’s Realtor.com introduces the Market Clock tool that rates 50 largest U.S. metros, showing over 60% of markets in balanced or buyer-friendly phases and only 26% as seller’s markets. The analysis highlights all eight buyer-friendly metros in the South/West and most seller’s markets in the Midwest/Northeast.
1. Market Clock Introduction
Realtor.com’s Market Clock distills regional housing data into a 12-hour clockface indicating whether markets favor buyers, sellers or are balanced. The framework tracks supply balance, market pace, competition and price pressure to position each metro on the clock and reveal directional trends.
2. Metro-Level Findings
Of the 50 largest U.S. metros, 13 (26%) remain seller’s markets, 23 (46%) sit in balanced-loosening phases, eight (16%) are buyer’s markets and six (12%) show balanced-tightening. All eight buyer’s markets are in the South or West, while most seller’s markets are concentrated in the Midwest and Northeast.
3. Business Implications
The Market Clock offers Realtor.com users granular insight into local conditions and directional momentum, enhancing engagement and decision support. For News Corp, this proprietary tool could drive increased web traffic, lead generation and advertising revenue within its real estate division.