Realtor.com Launches Market Clock Tracking Buyer Advantage in 60% of Major Metros
Realtor.com’s new Market Clock tool shows that over 60% of the 50 largest US housing markets have shifted into balanced or buyer-friendly territory, with only 26% remaining seller’s markets. Eight metros in the South and West are now classified as buyer markets, while most seller markets concentrate in the Midwest and Northeast.
1. Launch of Market Clock
Realtor.com introduced the Market Clock, a new interactive tool that translates metro-level housing data into an easy-to-read clockface indicating whether markets favor buyers, sellers or sit balanced.
2. National Market Position
At the national level the tool positions the US housing market at 3 o’clock, classifying it as balanced-loosening, with over 60% of the 50 largest metropolitan markets moving toward buyer advantage.
3. Regional Variations
Regional analysis shows all eight buyer markets in the top 50 metros are in the South or West, including Austin and Miami, while most seller markets cluster in the Midwest and Northeast, such as Hartford and Milwaukee.
4. Implications for News Corp
Owned by Move Inc., a News Corp subsidiary, Realtor.com expects the Market Clock to drive site engagement and enhance digital advertising potential by offering clearer local market insights.