Reborn Coffee Appoints Thomas Tran as COO and CTO with 25-Year Tech Background
REBN•Reborn Coffee appointed Thomas Tran as Chief Operating Officer and Chief Technology Officer to drive its retail operations, licensing platform and international expansion. Tran brings 25 years of expertise in AI-native omni-channel commerce, loyalty platforms and multi-location merchant infrastructure to boost operational discipline, technology integration and efficiency.
1. Leadership Appointment
Reborn Coffee officially appointed Thomas Tran as Chief Operating Officer and Chief Technology Officer on May 28, positioning him to oversee both day-to-day operations and the company’s technology roadmap. This dual role underscores Reborn’s commitment to integrating operational discipline with advanced technological platforms as it scales.
2. Professional Background
Tran has over 25 years of experience founding and leading AI-native omni-channel commerce and operations companies, most recently as CEO of ZAP Technologies Inc. His expertise spans merchant operating systems, loyalty programs, payments, AI-assisted workflows and multi-location retail infrastructure across the U.S. and Vietnam.
3. Strategic Growth Implications
By leveraging Tran’s track record of building scalable technology-enabled businesses, Reborn Coffee aims to enhance systemwide efficiency, customer engagement and workflow discipline. His appointment is expected to accelerate the company’s retail rollout, expand its licensing platform and support its international expansion strategy.
