Red Robin Debuts Six New Summer Beverages Including $6 Spiked Lemonade
RRGB•Red Robin will roll out six new handcrafted beverages—including five cocktails and one bottomless mocktail—at nearly 500 restaurants starting May 18. Highlights include a Freckled Strawberry Daiquirita, Watermelon Dragon Fruit Margarita and a $6 Spiked Freckled Lemonade, featuring premium spirits like Teremana Reposado Tequila.
1. Launch Overview
Red Robin will introduce six new handcrafted beverages—five cocktails and one bottomless mocktail—at nearly 500 locations beginning May 18. This nationwide rollout aims to refresh the menu with tropical flavors for summer dining occasions.
2. Beverage Highlights
Signature offerings include the Freckled Strawberry Daiquirita, blending Espolòn Reposado Tequila, Bacardi Superior Rum, strawberries, agave and lime, and the Spiked Freckled Lemonade priced at $6 with Svedka Citron Vodka. The Watermelon Dragon Fruit Margarita pairs Teremana Reposado Tequila, Cointreau, agave, lime, dragon fruit and watermelon purée with a Tajin rim, while the Jalapeño Heat Margarita adds jalapeño and passion fruit for a sweet-heat finish. The Captain Colada combines Smirnoff No. 21 Vodka, Captain Morgan Spiced Rum, coconut, pineapple and a Myers’s Dark Rum float for a tropical escape.
3. Pricing and Availability
Most cocktails are priced competitively, with the Spiked Freckled Lemonade available for just $6, and premium small-batch Teremana Reposado Tequila featured in select drinks. The Island Breeze Dirty Soda offers a bottomless non-alcoholic option combining Sprite, pineapple, coconut cold foam and a cherry garnish. Guests must be 21 or older for cocktails; full menu details and locations are available on the company website.
4. Strategic Implications
By expanding its handcrafted beverage roster, Red Robin seeks to capitalize on summer dining demand and drive incremental traffic alongside its core burger offerings. The emphasis on premium spirits at approachable price points is designed to boost average check value and strengthen engagement through the Red Robin Royalty rewards program.
