Reddit expects revenue above estimates as AI tools attract advertisers
RDDT•Third-quarter outlook tops estimates
Reddit forecast third-quarter revenue of $860 million to $870 million, above LSEG-compiled analysts' average estimate of $829.1 million. The company also expects quarterly adjusted earnings before interest, taxes, depreciation and amortization of $385 million to $395 million, above estimates of $369 million.
Reddit said its quarterly revenue surged 61% to $805 million, beating estimates of $730.4 million.
AI-powered ad tools drive advertiser growth
The company's ad tools are designed to enhance campaign performance by offering a library of successful ads, generating Reddit-specific ad copy, tracking visitor actions after ad exposure and enabling interest and community-based targeting within subreddit discussions.
"The company's advertiser growth in the second quarter was 70% year-over-year. So, we continue to onboard a lot more new advertisers onto Reddit," COO Jen Wong told Reuters.
She added the growth was particularly strong among mid-market and small- and medium-sized businesses and international advertisers.
User growth slows as search referrals weaken
But the growth in its U.S. daily active unique visitors (DAUq) slowed in the second quarter sequentially, even as global DAUq rose 18% from a year earlier to and slightly higher than prior quarter growth.




