Reddit Sees 76% International Revenue Surge to $417M, Ad Revenue Up 74%
Reddit’s international revenue climbed 76% year-over-year to $417 million, outpacing US growth and lifting total ad revenue 74% to $2.1 billion. International daily active unique users grew 28% to 68.9 million and logged-out DAUq rose 40%, supported by Reddit Answers boosting queries from 1 million to 15 million.
1. International Revenue Growth
In 2025 Reddit’s international revenue rose 76% year-over-year to $417 million, outpacing its US growth of 68%. Total ad revenue climbed 74% to $2.1 billion, with 11 of the top 15 verticals reporting revenue increases of 50% or more.
2. User Engagement and Localization
International daily active unique users grew 28% to 68.9 million, while logged-out DAUq increased 40%. The rollout of Reddit Answers in five new languages drove search queries from 1 million to 15 million annually, boosting weekly direct searches from 60 million to over 80 million.
3. Competitive Landscape
Reddit faces competition from Snap, with 946 million monthly active users and 474 million daily active users, and Pinterest, which reached 619 million global monthly active users. Both rivals are expanding internationally, applying pressure on Reddit’s ad monetization in key markets.
4. Outlook and Valuation
Reddit expects Q1 2026 revenue of $595 million to $605 million but shares have fallen 38.6% year-to-date. With a forward price/sales ratio of 7.85x versus the sector’s 5.81x and a Value Score of D, the tradeoff between growth and valuation remains under scrutiny.