Redfin’s Early Access Adds Exclusive Compass Pre-Market Listings, Boosts Inventory Potential
Rocket Companies’ Redfin platform launched Early Access, featuring exclusive Redfin and pre-market Compass listings with premium placement and hidden days-on-market and price-drop history. Survey data shows 83% of prospective sellers favor pre-market listings and suggests housing inventory could rise by up to 12%, boosting transaction volume.
1. Launch of Redfin Early Access
Redfin Early Access presents a new search category on Redfin.com combining exclusively listed Redfin homes with pre-market listings from Compass brands under a national partnership. Listings receive special icons and premium placement, ensuring buyers see unique opportunities not available on other major real estate sites.
2. Enhanced Buyer and Seller Controls
Early Access listings do not accrue public days-on-market or show price-drop history, allowing sellers to test pricing and gauge demand privately. Buyers can browse, favorite, share and set instant notifications for matching Early Access homes, streamlining their search for off-market opportunities.
3. Market Impact and Inventory Boost
A survey of 1,000 U.S. homeowners found 83% of prospective sellers are interested in pre-market listings, with many citing pricing confidence and privacy as benefits. Analysis suggests that wider adoption of a ‘coming soon’ approach could increase housing inventory by up to 12%, potentially driving higher transaction volumes across the integrated homeownership platform.