Data from J.P. Morgan Equity Strategy shows retail investors have sold a net $4 billion of Apple shares since July 2025, making it the only member of the so-called Magnificent 7 to experience cumulative outflows over that period. In contrast, peers such as Nvidia have attracted over $15 billion in retail inflows, while Tesla and Meta have seen roughly $6 billion and $3 billion, respectively. The divergence underscores a shift in retail preferences toward high-beta, AI-linked stories, as Apple underperforms on revenue growth concerns and limited near-term AI monetization prospects.

Bloomberg’s Mark Gurman reports that Apple will unveil a new Siri assistant in the second half of February, powered by Google’s Gemini AI models. This launch aims to fulfill promises made in June 2024 by enabling Siri to complete tasks using on-device data and on-screen content. A further, more conversational Siri upgrade is slated for announcement at the Worldwide Developers Conference in June, expected to leverage Google’s cloud infrastructure for improved chatbot-style interactions.

In the third quarter, Bender Robert & Associates reduced its Apple stake by 2.5%, selling 7,593 shares to hold 291,005 shares, making Apple its second-largest position at 16% of portfolio value. City Holding cut its position by 5.4%, disposing of 5,642 shares to retain 99,754 shares, where Apple comprises 3.2% of its assets. Bigelow Investment Advisors also trimmed its stake by 13.7%, selling 4,349 shares. These moves come ahead of Apple’s fiscal first-quarter earnings report, with analysts forecasting roughly 82 million iPhone units sold and continued Services revenue growth, though rising component costs and trade tensions pose margin risks.