Rezolve Ai Acquires Reward Loyalty UK for $230M, Adds $90M EBITDA Revenue
Rezolve Ai is acquiring 100% of Reward Loyalty UK Limited for US$230 million in an all-cash, non-dilutive deal that adds approximately $90 million of EBITDA-accretive revenue for fiscal 2025. The transaction leverages existing cash resources and accelerates expansion of RezolvePay across tens of millions of cardholders and hundreds of global retailers.
1. Acquisition Details
Rezolve Ai is acquiring 100% of Reward Loyalty UK Limited for US$230 million in an all-cash, non-dilutive transaction funded from existing resources. Reward Loyalty operates enterprise-grade customer engagement and commerce media platforms across hundreds of global retailers, dozens of banks, and tens of millions of active cardholders across three continents.
2. Financial Impact
Reward adds approximately US$90 million of EBITDA-accretive revenue for fiscal 2025, supporting profitable, self-financing growth with positive unit economics. The deal requires no equity issuance, seller financing, or additional funding, maintaining Rezolve Ai’s disciplined capital allocation.
3. Strategic Fit
The acquisition embeds Reward’s commerce media and loyalty capabilities into Rezolve Ai’s Brain Commerce and RezolvePay platforms, creating closed-loop AI-driven discovery, transaction, and measurement. This integration is expected to deepen partnerships with major payment networks such as Visa, Mastercard, and American Express.
4. Market Opportunity
The combined platform addresses a global advertising market approaching US$1 trillion, with retail media at US$176.9 billion and conversational commerce projected to grow from US$17.2 billion in 2024 to US$56.9 billion by 2030. The transaction positions Rezolve Ai to capture converging advertising, commerce, and payment opportunities at scale.