Robinhood and TradePMR Launch Advisor Referral Pilot for $250K-Asset Clients
Robinhood and TradePMR launched a pilot Advisor Referral Program connecting TradePMR’s RIAs with Robinhood clients holding $250,000+ in investible assets, with advisors sharing revenue with Robinhood Asset Management and clients using the service for free. The referral program will expand in Q2 and integrate advisor-managed portfolios into the Robinhood app.
1. Program Launch
On March 2, 2026, Robinhood Markets and TradePMR went live with the pilot phase of the Robinhood Advisor Network, their advisor referral program announced after Robinhood’s 2024 acquisition of TradePMR. The initiative aims to link vetted independent registered investment advisors on TradePMR’s custodial platform with high-net-worth Robinhood customers.
2. Pilot Details and Eligibility
During the pilot, only advisors onboarded through the TradePMR platform will participate. Eligible Robinhood clients with $250,000 or more in investible assets complete a short in-app questionnaire to receive a list of at least three independent advisors, then schedule introductory calls at no platform fee.
3. Expansion Plans and Revenue Model
The program will broaden in Q2 2026 to all qualifying customers meeting the asset threshold and will introduce advisor-managed portfolios directly within the Robinhood app. Participating RIA firms will remit a portion of gross referral revenue to Robinhood Asset Management, creating a new fee stream for the company.