Robinhood's TradePMR Cuts RIA Lending Rates to 4.25%, Launches 5,000-Client Referral
HOOD•Robinhood's TradePMR will cut RIA margin and securities-backed lending rates from current tiers of 5.00–3.95% to as low as 4.25% starting July 1, aiming to replicate its fourfold retail margin growth. The custodian also plans a 5,000-client RIA referral rollout and a forgivable advisor loan program.
1. RIA Lending Rate Cuts
As of July 1, TradePMR will lower interest rates for registered investment advisors on margin and securities-backed loans from its current 5.00%–3.95% tiered schedule to as low as 4.25%, determined by bank call rate and balance size.
2. Retail Margin Growth Case Study
Since introducing reduced retail margin rates two years ago, balances on the platform have grown more than fourfold, demonstrating the potential uplift advisors could achieve under the new RIA rate structure.
3. RIA Client Referral Program
Next week, TradePMR will roll out a referral initiative to 5,000 registered investment advisors, incentivizing existing clients to introduce new advisors and expand the custodian's RIA market share.
4. Forgivable Advisor Loan Program
TradePMR has launched a forgivable loan program to support advisor acquisitions and succession planning, with several loans already issued and a strong pipeline of advisor interest building.
