Roblox report says US creator economy adds USD 752 million to GDP in 2025, up 69%

Roblox published 2025 economic impact reports, estimating U.S. creator activity generated USD 752 million in GDP impact, up 69% from 2024.

Creator earnings in the U.S. totaled nearly USD 444 million in lower-tech-concentration areas, representing 66% of the total.

Payments reached creators across 5,257 U.S. ZIP codes, signaling broad geographic dispersion of monetization beyond major tech hubs.

Creators earned over USD 1.5 billion globally, up from USD 923 million in 2024; the study estimated nearly 12,000 full-time job equivalents.

From 2017 through 2025, creators contributed an estimated USD 2.37 billion to the U.S. economy, based on the report.