Rockwell Automation Opens Bologna Center Addressing 29% OEM Tech Adoption Gap
Rockwell Automation opened a state-of-the-art Bologna Customer Experience Center, its flagship EMEA hub joining Milwaukee and Singapore, offering hands-on demos in control, motion, AI, independent cart technology and digital twins. The facility targets OEMs facing 29% technology adoption gaps, $92,000/hour unplanned downtime costs and workforce instability to accelerate digital transformation.
1. Facility Opening
Rockwell Automation has inaugurated its Bologna Customer Experience Center in Italy, marking its flagship facility for Europe, the Middle East and Africa. This new hub complements existing centers in Milwaukee and Singapore, providing a centralized location for regional customers to engage directly with the latest automation innovations.
2. Key Technologies and Areas
The center comprises three dedicated zones: a Leadership Area with live plant connectivity for strategic planning, a Technology & Proof of Concept Area for hands-on demos of control, motion, AI, independent cart technology and digital twins, and a Competency Area offering technical training and workforce development programs.
3. Addressing OEM Challenges
This facility is designed to help OEMs overcome critical pain points highlighted in global research, including a 29% technology adoption gap, significant workforce instability and unplanned downtime averaging $92,000 per hour. Customers can validate solutions in real-world scenarios, de-risk decisions and accelerate deployment.
4. Strategic Impact
As Rockwell Automation’s EMEA flagship hub, the Bologna center is expected to deepen customer engagement, expand its digital transformation pipeline and drive new automation solution sales across key industries such as packaging, material handling and heavy manufacturing.