Rockwell Automation Secures FactoryTalk MES Deployment and Training at Lucid’s Saudi EV Plant

ROKROK

Rockwell Automation will deploy its FactoryTalk MES across Lucid’s new KAEC facility in Saudi Arabia to optimize assembly, paint, stamping, body and powertrain operations with real-time visibility. The company will also provide instructor-led and virtual training to develop local EV manufacturing expertise, supporting Saudi Arabia’s Vision 2030 industrial goals.

1. Analyst Sentiment Strengthens on Upward Price Target Revisions

Over the past year, Rockwell Automation's consensus analyst price target has risen from $391.91 to $430, with the most recent quarter averaging $428.50. This upward trajectory underscores growing confidence in the company’s leadership in industrial automation and digital transformation. Rockwell has a proven track record of exceeding earnings estimates, which has bolstered its profile among institutional investors. Notably, Goldman Sachs analyst Joe Ritchie has set a target of $448, while Zacks has upgraded the stock to a Rank #2 (Buy), reflecting broad optimism about the company’s revenue growth potential across its Intelligent Devices, Software & Control, and Lifecycle Services segments.

2. Partnership with Lucid Advances Global Manufacturing Footprint

Rockwell Automation has deepened its collaboration with Lucid Group to support the automaker’s manufacturing facility in King Abdullah Economic City, Saudi Arabia. Under the agreement, Rockwell will deploy its FactoryTalk manufacturing execution system (MES) to optimize key operations—general assembly, paint, stamping, body and powertrain—providing real-time visibility, traceability and control. Ahmad Haydar, Rockwell’s country leader in Saudi Arabia, emphasized that the MES will drive measurable improvements in efficiency and quality while aligning with the Kingdom’s Vision 2030 industrial objectives. Complementing the software deployment, Rockwell’s local team will deliver instructor-led and virtual training programs designed to build a skilled domestic workforce in electric vehicle manufacturing.

Sources

BF