Rockwell Automation to Deploy FactoryTalk MES at Lucid’s Saudi EV Plant with Training Program

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Rockwell Automation will deploy its FactoryTalk MES across Lucid’s KAEC facility, optimizing assembly, paint, stamping, body and powertrain operations, and provide instructor-led and virtual workforce training in Saudi Arabia. This expanded partnership supports Saudi Arabia’s first vehicle plant under Vision 2030 and could drive its industrial software revenue growth.

1. Analyst Consensus Price Target Climbs Over 9% in Past Year

Over the last 12 months, the average analyst price target for Rockwell Automation has risen from $391.91 to $430, representing an increase of more than 9%. This upward revision has been driven by steady earnings beats—Rockwell has exceeded consensus quarterly earnings estimates in five of the past six quarters, with an average surprise margin of 8%. In the most recent quarter, revenue in the Software & Control segment grew 14% year-over-year, further reinforcing analysts’ bullish revisions.

2. Zacks Rank Upgrade Reflects Strong Industrial Automation Outlook

Zacks Investment Research recently upgraded Rockwell Automation to a Rank #2 (Buy), citing accelerating demand for digital transformation solutions in manufacturing. The firm noted that Rockwell’s Intelligent Devices unit reported a 12% increase in orders for programmable controllers and network components in Q3, driven by customer investments in smart factory upgrades. Zacks highlighted the company’s solid balance sheet—with $1.5 billion in cash and equivalents—and pointed to margin expansion potential as key catalysts.

3. Strategic Deployment of FactoryTalk MES in Saudi EV Facility

Rockwell has deepened its partnership with Lucid Group by deploying its FactoryTalk manufacturing execution system (MES) at Lucid’s new King Abdullah Economic City plant in Saudi Arabia. The MES rollout will span general assembly, paint, stamping, body and powertrain operations, enabling real-time visibility and traceability across production lines. Rockwell’s local team will also provide instructor-led and virtual training programs, targeting the development of 200 Saudi manufacturing specialists by Q4 2026 to support Saudi Vision 2030’s industrial workforce goals.

Sources

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