Roku Adds Apple TV for $12.99/Month or $99/Year to Premium Subscriptions
Roku has integrated Apple TV into its Premium Subscriptions lineup, offering U.S. customers $12.99 monthly or $99 annually subscriptions with a 7-day free trial. The move expands The Roku Channel’s portfolio to over 70 streaming services, aiming to boost subscriber engagement and content monetization.
1. Partnership Details
Roku has added Apple TV to its Premium Subscriptions on The Roku Channel, enabling U.S. customers to subscribe through Roku’s interface and access Apple’s library within the platform.
2. Subscription Pricing
The new offering costs $12.99 per month or $99 per year, with a seven-day free trial for new subscribers to evaluate Apple TV on The Roku Channel.
3. Content Expansion
This integration brings Roku’s Premium Subscriptions total to over 70 streaming services, strengthening content choice and positioning the platform to increase viewer engagement and partner revenue.
4. Stock Position and Outlook
Roku shares trade 9.8% below their 100-day SMA and nearer to 52-week highs, with an RSI of 44.45 and a MACD of 0.15 below its signal line, indicating mixed momentum; analysts forecast 34 cents in EPS and $1.20 billion in revenue for the upcoming quarter, valuing the stock at a forward P/E of 159.4x.