Roku Adds FOX One Premium and Streams Enhanced Games to 100M Homes
ROKU•Company adds FOX One premium subscription channel to its platform, enabling direct in-app sign-ups and billing. The inaugural Enhanced Games streamed for free on Roku Sports Channel to over 100 million households across the U.S., Canada, and Mexico, demonstrating Roku’s live sports reach.
1. FOX One Premium Channel Launch
Roku has integrated FOX One as a premium subscription channel within its platform, allowing users to subscribe and manage billing directly through the Roku interface. This development expands Roku’s direct-to-consumer offerings and provides a new revenue stream from subscription fees and advertising inventory.
2. Enhanced Games Streaming to 100M Homes
Roku served as the official North American streaming home for the inaugural Enhanced Games, delivering the event free to over 100 million households via the Roku Sports Channel across the U.S., Canada, and Mexico. This large-scale live sports distribution highlights Roku’s capacity to attract major event partners and engage a broad, sports-enthusiast audience.
