Roku Locks Multi-Year MoonPay X Games Streaming Deal as Viewership Jumps 149%
Roku secured an exclusive multi-year agreement to stream the MoonPay X Games League on Sports Channel starting summer 2026, with live coverage and league draft from Los Angeles. The platform reported 149% year-over-year audience growth at X Games Aspen, with 91% new viewers and a 233% rise in female viewership.
1. Expanded Multi-Year X Games Partnership
Roku inked a multi-year rights agreement with X Games to exclusively stream the MoonPay X Games League on its Sports Channel in the U.S., beginning summer 2026. The deal includes live coverage of every scheduled event and the inaugural league draft held in Los Angeles.
2. Strong Audience Growth Metrics
During the latest X Games Aspen event, Roku delivered 149% year-over-year audience growth versus 105% overall TV platform growth, with 91% of households streaming as new viewers. Female viewership surged 233%, underscoring Roku’s ability to attract a broader demographic.
3. New League Format and Live Coverage
The MoonPay X Games League introduces a professional, team-based format spanning skateboarding, BMX, snowboarding and skiing, with separate men’s and women’s seasons. The summer 2026 season launches first, followed by a winter competition in 2027, all aired live at no cost.
4. Strategic Impact and Revenue Potential
By expanding its sports streaming portfolio, Roku aims to boost ad-supported revenue and deepen engagement on Roku Sports Channel. Strong viewership gains position the company to attract higher ad rates, sponsorships and new audience segments across its platform.