Pinterest will launch “Bring My Pinterest to Life,” an original shoppable TV series on Roku in March, enabling viewers to shop products featured in each episode directly through Pinterest and partner brand sites. Hosted by Drew Michael Scott, Caroline Vazzana and Tay BeepBoop Nakamoto, each of the planned six-episode run will transform user-generated Pinterest boards into real-world spaces. Viewers will be able to transition seamlessly from watching design projects—ranging from kitchen makeovers to home office transformations—to browsing product lists and completing purchases within the Pinterest app or on retailer websites.

Following its Roku initiative, Pinterest recently closed its deal for tvScientific, a connected TV performance advertising platform. The integration will allow advertisers to execute and measure outcome-based TV campaigns using the same performance metrics available across Pinterest’s search and social channels. CEO Bill Ready said this will position Pinterest as a unified search, social and connected TV performance solution, offering pay-by-result models and real-time impact attribution for campaigns reaching over 100 million monthly active users.

In the third quarter, Donoghue Forlines LLC initiated a stake of 61,534 shares valued at about $2.0 million, while Revolve Wealth Partners LLC added 5,500 shares in the fourth quarter worth $252,000. Empowered Funds LLC expanded its holding by 45.6% to 15,168 shares and Integrated Wealth Concepts LLC grew by 5.9% to 10,943 shares during the first quarter. As of the most recent filings, 88.8% of outstanding shares are held by institutional investors and hedge funds, underscoring confidence in Pinterest’s monetization roadmap and diversified advertising formats.

Over the last three months, insiders have sold a combined 105,161 shares, representing approximately 7.1% of outstanding insider holdings. CFO Julia Donnelly reduced her position by 4.1% after selling 22,821 shares, and Wanjiku Juanita Walcott sold 74,047 shares in November. On the analyst front, one firm rates the company as Strong Buy, twenty-one as Buy, eight as Hold and one as Sell, resulting in a Moderate Buy consensus. Average price targets stand near $39, suggesting that analysts see potential upside driven by Pinterest’s expanding shopping and advertising capabilities.