Roku Price Target Raised to $170 with 39% Upside Forecast
ROKU•Sean Diffley at Morgan Stanley raised Roku’s price target to $170, implying a 39.12% upside from its current share price. Roku now reaches 100 million households, is enhancing live sports content with FOX One and holds a 1.45 average brokerage recommendation, with 22 of 30 firms rating it Strong Buy.
1. Analyst Raises Price Target
Morgan Stanley’s Sean Diffley increased Roku’s price target to $170, implying about 39.12% upside from its recent share level. This reflects confidence in Roku’s growth trajectory and market positioning.
2. Global Expansion Milestone
Roku’s platform now penetrates 100 million households worldwide, underscoring successful user acquisition efforts and expanding its addressable market.
3. Live Sports and FOX One Addition
The company is bolstering its content portfolio with a renewed focus on live sports, integrating FOX One into its premium offerings ahead of major events.
4. Strong Broker Sentiment
Roku maintains a 1.45 average brokerage recommendation across 30 firms, with 22 rating it a Strong Buy, highlighting broad Wall Street support.




