Roundtable Debuts Real-Time AI/DeFi USDC Payment System with 200 Publishers
RTB•Roundtable launched its AI/DeFi-powered onchain payment platform to settle professional media ad revenues instantly in USDC, utilizing a dedicated USDC liquidity pool and Coinbase Prime rails. Nearly 200 publishers are live on the network this week.
1. Platform Launch
Roundtable introduced its AI/DeFi-powered Enterprise Media Platform that automates end-to-end ad sales and records transactions onchain. The system uses smart wallets to settle ad revenue in USDC the instant a transaction closes, reducing traditional settlement cycles to real-time.
2. Coinbase Partnership
The platform integrates with Coinbase Prime to provide secure USDC rails and wallet support. This integration underpins Roundtable's dedicated USDC liquidity pool, enabling instant financing of ad buy/sell transactions at scale.
3. Publisher Adoption
Nearly 200 professional publishers have onboarded the platform this week, electing to receive immediate USDC settlements. Early adopters report elimination of multi-week payment delays and enhanced liquidity for content production.
4. Industry Impact
By cutting ad revenue settlement from weeks or months to seconds, Roundtable targets a $200 billion professional media market. Real-time, immutable reporting and payments could boost platform adoption and strengthen Roundtable’s revenue growth outlook.
