RTB Digital partners with Coinbase to enable real-time USDC ad payments via DeFi smart wallets
RTB•RTB Digital and Coinbase launch real-time USDC ad payments
RTB Digital entered a partnership with Coinbase to run a real-time DeFi media payment platform using USDC settlement.
The system links smart wallets to journalists’ Coinbase accounts, aiming to replace manual fiat ad payments that can take 90 days.
The deal targets migration of a $100 million advertising ecosystem tied to 21 media brands under a 10-year contract.
RTB’s Nasdaq-listed shares began trading on Coinbase as the platform went live.
