Ruger’s Q4 Revenue Jumps 3.6% to $151M as 65 New Models Fuel 35% of Sales

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Ruger's Q4 net sales climbed 3.6% to $151 million while diluted EPS dropped to $0.21 (or $0.26 adjusted), driven by 65 new model launches that accounted for 35% of sales. In 2025, net sales rose 1.9% to $546 million with adjusted EPS of $0.84 despite a $0.27 per share loss.

1. Q4 Financial Results

In the fourth quarter, net sales rose 3.6% to $151 million while diluted EPS declined to $0.21, or $0.26 on an adjusted basis excluding one-time charges. The company launched 65 new models in Q4, accounting for 35% of sales and boosting retail sell-through by 4.5%.

2. Full-Year 2025 Performance

For fiscal 2025, net sales increased 1.9% to $546 million despite a net loss of $0.27 per share, with adjusted earnings of $0.84 per share. Ruger ended the year with $93 million in cash and short-term investments, no debt, a 3.9x current ratio, generated $54 million in operating cash flow, spent $31 million on capital expenditures, and returned $36 million to shareholders through dividends and share repurchases.

3. 2026 Outlook and Initiatives

Management highlighted a comprehensive business review, product pipeline strengthening and the start of shipments from the new Hebron, Kentucky facility with plans to ramp capacity. The company aims to expand margins in 2026 through pricing actions, operational alignment, accessories growth and increased output at Hebron.

Sources

FFF