RUM Group reorganizes into Rumble video platform, Quake AI cloud unit
RUM•RUM Group splits into two business units
RUM Group reorganized into two business units, splitting operations between the Rumble video platform and Quake AI cloud and AI infrastructure.
Quake AI combines Rumble Cloud with Northern Data’s GPU fleet of about 22,000 Nvidia H100/H200 chips.
Reorganization follows Northern Data acquisition close
The reorganization follows the June 17 close of the Northern Data acquisition, which secured about 85.2% of outstanding shares.
Management framed the new structure as a move to scale AI compute alongside Rumble’s video data and creator ecosystem.




