Rumble Reaches 52M MAUs and 1M Daily Shorts Views, Secures $100M Ad Deal
Rumble reported Q4 MAUs of 52 million, up 11% sequentially, and its new Shorts reached 1 million daily views after launching Rumble Wallet tipping in Bitcoin and USD Tether. Full-year revenue rose 5% to $100.6 million in 2025, and Rumble secured a $100 million, two-year ad deal with Tether to start mid-2026.
1. Q4 User Metrics
Rumble achieved 52 million monthly active users in Q4 2025, marking an 11% sequential increase, and its Shorts feature quickly reached 1 million daily unique views, reflecting strong audience engagement.
2. Product Upgrades and Wallet Launch
The company completed key video product upgrades, including platform resiliency improvements, and introduced Rumble Wallet integrated with Bitcoin and USD Tether tipping, bolstering creator monetization and user engagement.
3. Revenue Growth and Partnerships
Rumble reported full-year 2025 revenue of $100.6 million, a 5% increase over 2024, and professionalized its sales and advertising operations under new leadership, securing partnerships with Netflix, Amazon Prime and Paramount.
4. Ad Deal, Acquisition and Outlook
Rumble secured a $100 million, two-year advertising deal with Tether beginning mid-2026 and plans to complete the Northern Data acquisition in Q2 2026, with management expecting these initiatives plus the midterm election cycle to drive material revenue growth into 2027.