Rush Enterprises Appoints 26-Year Veteran Jody Pollard as COO
Rush Enterprises announced Jody Pollard will replace Jason Wilder as Chief Operating Officer after Wilder’s departure, reporting directly to CEO W.M. “Rusty” Rush. Pollard, a 26-year company veteran who oversaw 19 dealership locations and served as Senior Vice President of Truck Sales and Aftermarket Sales since 2021, assumes operational leadership.
1. Leadership Transition Overview
Rush Enterprises has named Jody Pollard as Chief Operating Officer, succeeding Jason Wilder who left the company after serving as COO since November 2024. Pollard will report directly to CEO W.M. “Rusty” Rush and assumes full responsibility for day-to-day operational strategy.
2. Jody Pollard’s Career Milestones
Pollard began with Rush Enterprises in 1999, advancing from dealership management roles to Regional General Manager of North Texas and Oklahoma. He served as Senior Vice President of Operations from 2017 to 2021 and led Truck Sales and Aftermarket Sales as SVP since March 2021.
3. Transitional Support Structure
During the handover, Pollard will collaborate closely with Rusty Rush and Senior Advisor Michael McRoberts, who was COO from 2016 to 2024. McRoberts will provide strategic guidance to ensure continuity amid leadership change.
4. Potential Operational Impacts
With Pollard’s deep experience overseeing 19 locations and integrated sales, service and parts operations, the company aims to enhance efficiency across its 150-plus dealership network and strengthen aftermarket revenue streams.