RYTHM Lands Multi-Year THC Beverage Deal at Navy Pier Catering 9M Visitors
RYTHM, Inc. launches a multi-year THC beverage partnership with Chicago’s Navy Pier on May 22, offering Sativa, Kush and Señorita 5mg THC beverages in 12oz cans at the Beer Garden. Navy Pier draws nearly nine million annual visitors and will feature RYTHM through events, pop-ups and sampling.
1. Multi-Year Partnership Details
RYTHM, Inc. announced a multi-year partnership with Navy Pier, designating its brand as the official THC beverage partner. The collaboration launches May 22 on the RYTHM Stage in the Beer Garden and will include events, pop-up activations and sampling opportunities throughout the summer.
2. Product Lineup and Venue Reach
The partnership grants access to the venue’s nearly nine million annual visitors, showcasing RYTHM’s Sativa and Kush beverages alongside Señorita THC Margaritas. All products come in 12oz cans containing 5mg of hemp-derived THC and will be available at select bars and points of sale across the Pier.
3. Brand Expansion Strategy
This activation builds on prior agreements with major live entertainment venues like Chicago’s United Center and local performance halls. By integrating RYTHM into high-traffic cultural destinations, the company aims to boost brand visibility, consumer trial and long-term market penetration.