Sabre-backed study shows 54% of travelers already use AI for trip planning
SABR•Consumer expectations are shifting
Consumer expectations are shifting, with 63% willing to use an AI trip planner on destination sites; 25% avoid sites without AI features.
AI trip planning outpaces travel industry readiness
Sabre-backed research found AI trip planning has outpaced travel industry readiness, with 54% of travelers already using AI.
The study showed 75% intend to use AI for future trips, signaling accelerating demand for AI-driven discovery and planning tools.
Destination marketing organizations lag consumer adoption
Only 22% of destination marketing organizations offer AI trip-planning on their websites; 26% have a documented AI strategy.
The research flagged commercial risk, with 72% of DMO leaders warning laggards could become irrelevant in destination discovery within two years.
