Salesforce Launches AI F1 Companion for 827 Million Fans; Roth Cuts Target to $325
Salesforce launched an AI-powered Agentforce fan companion on F1.com for Formula 1’s 827 million followers, offering 24/7 insights on the new 2026 regulations and personalized content. Roth Capital cut its price target to $325 from $395, citing two years of sluggish revenue growth despite cost controls.
1. Formula 1 Fan Companion Launch
On March 3, Salesforce and Formula 1 launched an AI-powered fan companion on F1.com using the Agentforce platform. The tool serves 827 million fans with real-time explanations of 2026 regulations, personalized content driven by trending question tracking, and 24/7 customer support.
2. Expansion of Agentforce into Telecom
On February 26, Salesforce introduced Agentforce for Communications, adding five specialized AI agents to its platform. These agents target telecom companies’ customer service, sales, and operations, marking a second vertical rollout that could drive incremental subscription revenue.
3. Roth Capital Price Target Adjustment
Roth Capital lowered its Salesforce price target from $395 to $325 while keeping a Buy rating. The firm cited two years of sluggish revenue growth and implementation of cost controls, noting that near-term performance may remain constrained despite potential AI-driven growth drivers.