Salesforce projects AI to drive $75.8 billion in Cyber Week spending, up 13%
CRM•Salesforce projects AI-driven Cyber Week spending of $75.8 billion, up 13% from 2025, and says AI recommendations are expected to influence more than one in five holiday orders.
1. AI spending outlook
Salesforce's analysis projects AI-driven Cyber Week spending of $75.8 billion, up 13% from 2025. Traffic from AI tools rose 104% year over year, and shoppers referred by AI are more than twice as likely to convert as typical ecommerce shoppers.
2. Shopping agents
Brands using AI shopping agents see seven times faster sales growth than those without them. However, 76% of shoppers are not interested in agents making purchases for them, with data privacy and unwanted charges cited as concerns.
