Salesforce report shows 90% of finance leaders using AI see ROI as revenue complexity rises
CRM•AI adoption shows positive returns, but scaling challenges remain
The report said AI adoption is showing strong payback among finance teams.
- 90% of AI users reported positive ROI.
- Agent users reported gains in productivity, cost management and forecasting.
- Scaling AI remains constrained by security concerns at 46%, with governance and system integration each cited by 42% of respondents.
Salesforce CFO Priorities Report highlights rising revenue complexity
Salesforce published a CFO Priorities Report on Sep. 9, 2026, flagging rising revenue complexity as a key finance risk.
- A survey of 865 finance leaders found 65% manage multiple revenue models.
- 71% said they sell through more channels than a year ago.
- Nearly three-quarters reported expanded responsibilities, with AI management cited as the top driver of role growth.
