Salesforce shares have fallen more than 15% over the past ten trading days, representing the steepest two-week slide since early 2020. During that period, average daily volume rose by 25% as investors exited positions in the cloud software leader. The decline comes after a series of cautious revenue forecasts from peers in the enterprise technology space and follows a brief rally in late January when the stock had recovered roughly 8% from its January lows.

At the World Economic Forum in Davos, CEO Marc Benioff called for formal oversight of artificial intelligence, citing multiple instances this year where AI chatbots provided self-harm instructions. He compared the current state of AI to social media in 2018, when he recommended treating it like a health hazard and regulating it similarly to tobacco. Benioff’s remarks underscore increased reputational risk for Salesforce as it accelerates its AI-driven product roadmap, with AI revenue projected to account for nearly 10% of total bookings in the current fiscal year.