Salesforce Taps MrBeast for Super Bowl Ad as Shares Hit 52-Week Low
Salesforce shares plunged to a 52-week low of $187.12 on Friday, marking a 25.3% year-to-date drop and a 42.8% decline over 52 weeks. The company has partnered with content creator MrBeast for a Super Bowl commercial featuring a teased $1 million giveaway and Slack promotion.
1. Stock Performance
Salesforce shares hit a new 52-week low of $187.12 on Friday, reflecting a 25.3% decline year-to-date and a 42.8% drop over the past 52 weeks. The stock has traded between $187.12 and $333.82 over the last year, underperforming broader software benchmarks.
2. MrBeast Partnership
Salesforce CEO Marc Benioff directly engaged with YouTube creator MrBeast to produce the company’s Super Bowl commercial, following a series of social media exchanges. The partnership details remain undisclosed, though the ad slot itself cost at least $8 million, matching Comcast’s purchase for the event.
3. Commercial Teasers
Pre-release teasers hint at a $1 million giveaway and promotion of the Slack messaging platform acquired for $27.7 billion in 2021. The involvement of MrBeast, who commands 466 million YouTube followers, aims to generate viral attention beyond traditional enterprise audiences.