Salesforce to Acquire Momentum Platform to Boost Agentforce 360 and Slackbot AI
On February 18, Salesforce agreed to acquire Momentum, a conversational insights and revenue orchestration platform, to extend Agentforce 360 and Slackbot capabilities for ingesting unstructured voice and video data. The deal will merge Momentum’s universal ingestion engine with existing AI tools to capture third-party interactions and accelerate unlock of long-tail conversational data into multi-step customer workflows.
1. Acquisition Details
On February 18, Salesforce entered into a definitive agreement to acquire Momentum, a conversational insights and revenue orchestration platform. The purchase price was not disclosed, but the deal will integrate Momentum’s tech into Agentforce 360 and Slackbot to process unstructured voice and video data.
2. Strategic Rationale
Momentum’s universal ingestion engine will capture interactions from third-party voice and video applications, feeding deeper customer insights into Salesforce’s AI suite. This integration aims to accelerate the roadmap by unlocking long-tail conversational data and driving complex, automated multi-step workflows.
3. Analyst Reaction
UBS lowered its price target on Salesforce from $260 to $200 while reiterating a Neutral rating after conversations with customers and partners. The firm highlighted improved feedback on Agentforce, stable customer retention against AI alternatives, but flagged evidence of rising backlog and potential revenue growth pressures.