Sally Beauty Launches 13-Stop HBCU Campus Tour with ESSENCE Collaboration
Sally Beauty’s Rooted in Success platform will visit 13 HBCU campuses nationwide through June, showcasing proprietary brands like Texture ID and Silk Elements alongside national names such as Cantu and Camille Rose Naturals. It engages student ambassadors in pop-up events and partners with ESSENCE to boost beauty education and discovery.
1. Campaign Expansion
Sally Beauty’s Rooted in Success campaign, launched in 2024 to celebrate community and the next generation of beauty, builds on a 2025 partnership with Impressions of Beauty and now includes a collaboration with ESSENCE magazine to extend programming through June.
2. Nationwide HBCU Tour Details
The 13-stop tour began during Black History Month at Alabama State, Albany State, and Virginia State universities and will visit Lincoln University, Texas Southern, Coppin State, Dillard, Prairie View A&M, Florida A&M, Jackson State, Tuskegee, Howard, and Southern University.
3. Student Engagement and Product Showcases
Free pop-up events will feature Sally Beauty’s Texture ID and Silk Elements lines alongside national brands like Cantu, Camille Rose Naturals, Kaleidoscope, The Doux, and Nailboo, activating trusted student leaders as brand ambassadors for peer-to-peer engagement.
4. Strategic Brand and Inclusivity Focus
The initiative supports a recent refresh of the Texture ID brand with a personalized logo and curated assortment, reinforcing Sally Beauty’s commitment to innovation, inclusivity across all curl types, and long-term community investment in textured hair care.