Sally Beauty partners with Yellow Professional for first nationwide US retail launch
SBH•Nationwide retail partnership expands Yellow Professional in the U.S.
Sally Beauty struck a nationwide U.S. retail partnership with Italian professional haircare brand Yellow Professional.
The deal expands Yellow Professional beyond the salon channel into U.S. retail for the first time.
Products will be sold across Sally Beauty stores nationwide, supported by online distribution on the retailer’s website.
The launch targets consumer demand for professional-grade color protection, repair, nourishment, and tone correction at accessible price points.
