Sally Beauty Sees 4.5% Q2 Revenue Gain, 16% E-Commerce Surge
SBH•Sally Beauty posted Q2 2026 revenue of $800 million, up 4.5% year-over-year, driven by a 6% comparable-store sales gain and 16% e-commerce growth. Gross margin expanded by 140 basis points to 38.2%, lifting adjusted EBITDA by 9% to $85 million and prompting management to reaffirm its full-year outlook.
1. Q2 Financial Performance
Sally Beauty delivered Q2 revenue of $800 million, representing a 4.5% increase year-over-year. Comparable-store sales rose 6% in North America, while the digital channel grew 16%, reflecting expanded online marketing and fulfillment efficiencies.
2. Margin and Profitability
Gross margin widened by 140 basis points to 38.2% due to lower product costs and operational leverage. Adjusted EBITDA rose 9% to $85 million, supported by disciplined SG&A management and improved inventory turns.
3. Full-Year Outlook
Management reaffirmed its full-year guidance, targeting adjusted EBITDA of $360 million to $380 million. The company plans to invest in supply-chain automation and loyalty programs to sustain sales and margin momentum into late 2026.
